Coaching Process

HOW EXACTLY DOES THIS WORK?

“5-star coaching session. You’re preventing a lot of heartache as we mature the approach and become process driven.” 
– Founder & CEO of Organic Search Marketing Company

The process may be a little different based on your specific needs and goals. When I coach your digital marketing team, I prefer to meet with leadership to clarify direction first. Then meet team members separately to establish communications, decipher individual skill and knowledge levels, as well as gain understanding of backgrounds at that time. If you’re a small business owner we can usually jump right in and get to work or decide together the most effective process.

Digital Marketing Coaching Process

You decide it’s a smart move to have an experienced Digital Marketer on your team.

Your first Coaching Session is scheduled directly on my calendar using the Calendly app. Payment for services is completed during this scheduling process and includes PayPal’s transaction fee (usually 2.9% plus .30). Why not pay the fee myself as the cost of doing business? There is no room in my margins, I prefer to keep services affordable for startups and small businesses and keep my overhead costs at a minimum. Thank you for understanding! 

You have the option to purchase packages of Coaching Sessions for discounts. See the Coaching Options above for details. If you bought a package, you will receive individual “paid for” links to schedule your next sessions. Coaching Packages allow for regular, standard and recurring session scheduling to lock in the best time slots.

Once payment is realized, your Coaching Session date/time is confirmed and you will be instructed what to do next in an email. Be sure to check your junk mail if you haven’t heard back from us within a few business hours.

There may be some prerequisite work to do before our first Session, to make sure we spend our coaching time efficiently. This may include filling out an online questionnaire and shouldn’t take you longer than a few minutes to complete. If it’s the first time you’re thinking about marketing goals and ideal customer profiles, it may take you a bit longer, but certainly less than an hour, even for a newbie and super-duper detailed information download.

All Live Coaching Sessions are 50 minutes long and we will meet using Google Hangouts as the default AV web conferencing tool. A link to the Hangout is included in the calendar invite you receive once your session is confirmed. If we’ve decided to record Coaching Sessions for your records, we will use Zoom as the AV default. LMK if you would like to add this service.

Coaching Sessions are typically designed for 1-3 people. I’d love to coach your marketing team; yet need to account for the extra requirements of group coaching. If more than two people are included on the Coaching Session, there will be additional charges of $150 per person per session. It’s not a requirement to connect with me ahead of time for group coaching, but I do prefer to setup and prepare for them when possible, thanks!

In your first Digital Marketing Coaching Session, I prefer to confirm goals, objectives and decide how we’ll measure success. Sometimes new clients have an immediate issue to work through or specific training they want to accomplish asap and we just jump into the nitty-gritty right away. Some small business owners like to use Coaching Sessions to work through Strategic and Tactical Planning bit by bit. They do this instead of purchasing a Custom Digital Marketing Plan ahead of time and use ongoing Coaching Sessions to help execute the plan, measure results and decide what’s next. It’s your 50 minutes, you decide what’s best for you!

Some Monthly Coaching clients send me their dashboards or reports from other marketing vendors ahead of time for me to review.  We walk through how to interpret the reporting, how to integrate multiple-vendor efforts and how to make sound decisions using the data. Sometimes we’ll hop into Google Analytics or other digital marketing data sets and just answer important questions by filtering data and learning more about our customers’ behavior.

Monthly Coaching clients usually see a revenue increase at the 4-6 month mark (with regular weekly sessions). Most clients see a measurable difference within a few weeks. Some micro-business clients get everything they need to get started in just one session…then connect every couple of months to make sure they’re on the right track, learn something new or get new ideas for what to do next.

“I can’t believe I’m about to cash a down-payment check for $100,000. And it’s just the first of several in the pipeline for this quarter. I have to thank you for your part in helping us make that happen.” 
– Small Business Owner and Operator Feb 2019 after 5 months of coaching